What’s in a color? Well, a lot really. It’s not about choosing a color for your brand that you LIKE but choosing a color that is RIGHT. As I often say to marketing directors, your personal favorite color is irrelevant but the right color is completely relevant to your company, your audience and your brand.
The […]
Tag Archive 'S.A. Habib'
Naming a Brand. Finding a Market.
Posted in Brand on Jul 25th, 2008
How do you find a great name for your brand? It’s getting harder every day. With the proliferation of web-based companies, start-ups and the “hold that name for $24.99” mentality of GoDaddy.com and others, finding a name for a real business is daunting.
However, the basic principles of developing a great name and taking it to […]
Something’s been bugging me since last Saturday. I caught a little of the final leg of horse racing’s Triple Crown, The Belmont Stakes. From ten minutes before and ten minutes after the actual race, all the network announcers could talk about was the favorite Big Brown. All the network would show were images of Big […]
Positioning a Brand in the Marketplace
Posted in Brand, Marketing, Positioning on May 6th, 2008
How do you position a brand? How do you write a positioning line? How do you decide what your brand means to consumers? Well, it’s really quite simple. You don’t.
You don’t get to tell consumers where your brand is positioned, what they find acceptable for your brand extensions, what promise you should make to your […]
The Importance of a CEOD
Posted in Office Culture on Apr 14th, 2008
Every office should have one. Every office needs one. They are the calm in the eye of the storm. The yin to too many yangs. The anti in Antacid.
Of course I’m talking about my Chief Executive Office Dog.
My German Shepherd mix, Scout, has been a fixture at Locomotion Creative for as long as we’ve […]
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